A base in Germany, Adidas's six designers in recent years has been groping for badminton, fencing, and several other 20 professional sports shoes. They face many challenges, such as rowing athletes can not be onboard slide wrestler can not release the shoelace, and perhaps most importantly, the athletes should not be out too much sweat feet.
The other side in the world Beaverton, Oregon, Nike's headquarters are engaged in similar work, where buildings are named after Olympic athletes. Nike Cheap dunks has 28 official events this year's Olympic Games, launched a dedicated sports shoes, which the company designed the 2004 Athens Olympic Games only 11 kinds of sports shoes, which make it slightly better than Adidas, which will supply 27 kinds of professional sports shoes (except for Equestrian sports shoes).
The two companies because China is the most important growth market ─ ─ Here are more than 1 billion feet, the two companies in this market, gain a dominant position on the fierce, par. They all want to show their Jordan basketball shoes during the Olympic Games technology, manufacturing brand sensationalism ─ ─ even if they last and will not sell a lot of weightlifting shoes or shoes with archery.
As the official sporting goods sponsor of the Olympic Games, adidas and the Olympic Games like to display their history, the company began in 1928 Amsterdam Olympics athletes participating in providing clothing and equipment.
Adidas expected to be approximately 10,500 Olympic athletes in 3000 to provide more than shoes. Consumers will be able to try on some of the Olympic Games Adidas store professional sports Cheap shoes, all shoes will be sold at the Adidas website. Nike said the company will provide thousands of athletes shoes. Nike is not planning large-scale Olympic sports shoes campaign, but said later this month consumers will be able to nike.com and some retail stores to buy variety of professional sports shoes. The company has begun selling its new design in China, basketball shoes and running shoes.
Smaller footwear companies, such as Japan Mizuno (Mizuno) and A? Juan sics, Germany Puma (Puma) and Adidas's Reebok (Reebok) subsidiary, are all competing to promote their own Olympics qualifications, sport shoes for athletes, from the row of shoes to the track and field shoes ranging.